“Web3 is taking over the world and we believe that brands should take advantage of this revolution to regain control of their online presence and data“, according to Arianee’s CEO, Pierre Nicolas Hurstel. So yes, but how and why? The interest of this new web (for brands) lies mainly in one thing: the possibility of …
Puma has announced the release of a new sports experience within Roblox : Since the fall of cryptos, there is less talk of “metaverse”…In the end, the experiences developed on Roblox are indeed immersive games, but is that enough to qualify them as metaverse in any sense? Market awareness has also had an effect on …
“Puma and the land of Games” A new experience on Roblox Read More »
Before, brands were getting into NFTs without really knowing why. Now, it announces collaborations with actors of the field, and we can’t wait to see what happens next. A new era for the French house New flagship in New-York for Balmain, accompanied by a special announcement for the brand’s digital strategy. A partnership with the …
Influence still has a long way to go And the future of this industry may reside in artificial intelligence and 3D characters. If you missed Lil Miquela or Blawko, you will hardly miss “Livi”, the new face of innovation at LVMH. The first two cases are “robot” influencers, accumulating 3 million followers on Instagram. Used …
Discover Livi, the new face of innovation at LVMH Read More »
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